Rdio is a streaming music service with great social integration that makes it easy to discover new artists. We launched their first ever advertising campaign to coincide with a major redesign of the product and marketing pages. Featuring Santigold, Dave 1 and P-Thugg of Chromeo, A-Trak, Kevin Barnes of of Montreal, Bethany Constantino of Best Coast, Jake Shears of Scissor Sisters, KCRW DJ Jason Bentley and Snoop Dogg...er...Lion.
Billboards and bus shelters.
Times Square takeover.
Transit ads in San Francisco.
Some outtakes from the shoot.
Product homepage and marketing pages.