Rdio Launch & Product Redesign

Rdio is a streaming music service with great social integration that makes it easy to discover new artists. We launched their first ever advertising campaign to coincide with a major redesign of the product and marketing pages. Featuring Santigold, Dave 1 and P-Thugg of Chromeo, A-Trak, Kevin Barnes of of Montreal, Bethany Constantino of Best Coast, Jake Shears of Scissor Sisters, KCRW DJ Jason Bentley and Snoop Dogg...er...Lion.

Billboards and bus shelters.

Times Square takeover.

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Rdio "Times Square OOH Posting"

Transit ads in San Francisco.

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Some outtakes from the shoot.

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Product homepage and marketing pages.

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Roles: Writer & Creative Director

Client: Rdio

Photographer: Jake Chessum / Art Department
Retoucher: XYZ
Stylist: Vale Polnoroff
Hair & Make Up: Sunnie Brook / Celestine Agency