Android Wear
Make the Most of Every Minute

Creative Director
B-Reel, 2015

Campaign Idea, TV, Website
android.com/wear

Android Wear, like Android, was fragmented, lacking a strong brand voice and losing ground to Apple. Our solution was to ditch the table stakes lifestyle positioning and create a vividly colorful world that’s equal parts fashion and function. The spot was so successful, it became the point of reference for all of Android Wear’s marketing, from their photography library to their website.

Partners

DirectorsVallée Duhamel & Karim Zariffa1stAveMachine
Director of Photography — André Turpin
Editor — Ken Rosenberg
Colorist — Mikey RossiterThe Mill
Music — Harry Belafonte
Sound Designer & Mixer — Calvin Pia, One Thousand Birds