“Make the Most of Every Minute”

Android Wear Relaunch

 
Role

Creative Director
B-Reel, 2015

Deliverables

TV

Android Wear, like Android, was fragmented, lacking a strong brand voice and losing ground to Apple. Our solution was to ditch the table stakes lifestyle positioning and create a vividly colorful world that’s equal parts fashion and function. The spot was so successful, it became the point of reference for all of Android Wear’s marketing, from their photography library to their website.

 
 
 
 

With the exception of the watch faces, the entire spot was shot practically on one of Montreal's largest sound stages.

 
 
 
 
 
 
 
 
 
 
 
 

CLIENT

Android Wear

Directors

Vallée Duhamel & Karim Zariffa, 1stAveMachine

Director of Photography

André Turpin

Editor

Ken Rosenberg

Colorist

Mikey Rossiter, The Mill

Music

Harry Belafonte

Sound Designer & Mixer

Calvin Pia, One Thousand Birds

PERSONAL HIGHLIGHT

Getting to know the incredibly talented and humble Julien Vallée and Eve Duhamel over a series of epic dinners in Montreal.