Android Wear, like Android, was fragmented, lacking a strong brand voice and losing ground to Apple. Our solution was to ditch the table stakes lifestyle positioning and create a vividly colorful world that’s equal parts fashion and function. The spot was so successful, it became the point of reference for all of Android Wear’s marketing, from their photography library to their website.
With the exception of the watch faces, the entire spot was shot practically on one of Montreal's largest sound stages.
Sound Designer & Mixer
Calvin Pia, One Thousand Birds
Getting to know the incredibly talented and humble Julien Vallée and Eve Duhamel over a series of epic dinners in Montreal.