“Concert Hall”

Your Eyes Won't Believe Your Ears

 
Role

Writer & Creative Director
west, 2012

Deliverables

TV, Print, Photography Library

Jawbone’s Big Jambox is wireless speaker that pairs with your phone through Bluetooth. It launched into a crowded category with a key innovation: a sophisticated audio shaping algorithm that packs lower lows, richer mids and surprising volume into a package roughly the size of a quart of milk. Close your eyes, and you’d think you were listening to a much larger (and more expensive) speaker, rather than a small, puckishly designed object tucked away on a bookshelf.

We embraced that idea of sensory confusion for its first major awareness campaign.

 


“Movie Theatre”

Will Sweeney
 
Jason Munn
Jason Evans
 
 

In addition, we shot an extensive photography library with Todd Selby that was used across retail, PR and the web.

 
 
 
 
 
 
 

CLIENT

Jawbone

Director

Mark Romanek, Anonymous Content

Director of Photography

Jeff Cronenweth, Dattner, Dispoto & Associates

Wardrobe Stylist

Casey Storm, The Magnet Agency

Lighting Designer

Michael Keeling

Editor

Robert Duffy, Spot Welders

Additional Footage

Life of Pi, 20th Century Fox

VFX

Cottage Industries

Colorist

Dave Hussey, Company 3

Flame Artist

Joey Brattesani, The Mission

Music Supervisor

Beth Urdang

Music

The Joy Formidable, Atlantic Records

Mixer

Jeff Payne, Eleven

Photographers

Todd Selby, Bernstein & Andriulli
Jason Evans

Prop Stylist

Amy Henry, Brydges Mackinney

Illustrators

Will Sweeney, Big Active
Jason Munn

PERSONAL HIGHLIGHT

Director Ang Lee personally approved the use of footage from Life of Pi in the spot.