Your Eyes Won't Believe Your Ears
Writer & Creative Director
TV, Print, Photography Library
Jawbone’s Big Jambox is wireless speaker that pairs with your phone through Bluetooth. It launched into a crowded category with a key innovation: a sophisticated audio shaping algorithm that packs lower lows, richer mids and surprising volume into a package roughly the size of a quart of milk. Close your eyes, and you’d think you were listening to a much larger (and more expensive) speaker, rather than a small, puckishly designed object tucked away on a bookshelf.
We embraced that idea of sensory confusion for its first major awareness campaign.
In addition, we shot an extensive photography library with Todd Selby that was used across retail, PR and the web.
Director of Photography
Robert Duffy, Spot Welders
Dave Hussey, Company 3
Jeff Payne, Eleven
Director Ang Lee personally approved the use of footage from Life of Pi in the spot.