Calvin Klein
Be One. Be All. Just Be.

Creative Director
Stink Studios, 2017

Video, Social, Display

In 2017, renowned designer Raf Simmons became the creative director of Calvin Klein with a mandate to unify their fashion, lifestyle and fragrance lines under one overarching vision. One of his first projects was to reboot the iconic ck one fragrance and extend the line with two new scents: ck all and ck be.

Inspired by the aggressive visual language of Nineties music videos, we created the digital launch campaign for what became the biggest push for the brand since its notorious introduction.

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Partners

MusicRenaissance Man