“Color Changes Everything”

Color Changes Everything

 
Role

Creative Director
Wieden+Kennedy, 2011

Deliverables

TV, Print

Wieden+Kennedy and Target had a famously tumultuous relationship, but a lot of breakthrough work came out of the partnership, including the first cross-category seasonal campaign in the brand’s history.

For Spring 2011, we helped their fashion, beauty and home verticals speak with a single voice about the power of color returning to a wintry world.

 
 
 
 
 

CLIENT

Target

Director

Filip Engström, Smuggler

Director of Photography

Crille Forsberg, Artistry

Wardrobe Stylist

Leslie Lessin

Editor

Jeff Buchanan, Final Cut

VFX

The Mill

Colorist

Tim Masick, Company 3

Music

The Delta Rhythm Boys

PHOTOGRAPHER

Miles Aldridge, 2B Management

Set Designer

Jerry Schwartz, The Garden Party

Hair Stylist

Rolando Beauchamp, The Wall Group

Makeup Artist

Sil Bruinsma, Streeters

Retoucher

Chris McClelland, 150 Proof

RECOGNITION

AICP Awards
Emmys (Nominated)

PERSONAL HIGHLIGHT

Miles Aldridge let me shoot his vintage Leica M6.