Wieden+Kennedy and Target had a famously tumultuous relationship, but a lot of breakthrough work came out of the partnership, including the first cross-category seasonal campaign in the brand’s history.
For Spring 2011, we helped their fashion, beauty and home verticals speak with a single voice about the power of color returning to a wintry world.
Rolando Beauchamp, The Wall Group
Sil Bruinsma, Streeters
Chris McClelland, 150 Proof
Miles Aldridge let me shoot his vintage Leica M6.