Delta Air Lines
Keep Climbing

Creative Director & Writer
Wieden+Kennedy, 2010

Campaign Idea, TV, Print, OOH, Display, Collateral

In 2009, Delta became the biggest airline in the world, which made them the public face of an industry that had come to stand for poor service, bad experiences and a relentless focus on screwing over the consumer.

It was against this backdrop that we set out to rebrand Delta the only way we could: by acknowledging the sad reality of flying and committing to making it better. 

 

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Partners

Director — Mark Romanek, Anonymous Content
Director of Photography — Harris SavidesMurtha Skouras
Editor — Neil SmithWork Editorial
VFX — The Mill
Motion Design — Pittman Hensley
Colorist — Tim Masick, Company 3
Composer — Carter Burwell
Voiceover Talent — Donald SutherlandCAA
Mixer — Philip Loeb, Sound Lounge
Photographer — Christopher GriffithArt Department
Retoucher — Chris McClelland, 150 Proof

Recognition

Adweek — Delta's ‘Climb’ Looks Good