Facebook
Moments

Creative Director & Writer
B-Reel, 2015

Website, Video, Illustration
momentsapp.com

By virtue of its central place in our digital lives, Facebook has quietly become the default sharing option for billions of photos. But what about the pictures you don’t feel comfortable posting for everyone to see? As part of its multi-app strategy, the company created Moments, a standalone service that lets small groups share photos with each other without them ever touching Facebook’s servers. 

Despite being a photo management app, we successfully sold the team on an entirely illustrated approach to distinguish it from hundreds of other similar products.

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Partners

IllustratorAndrés Boffelli
Composer, Sound Designer & Mixer — Charlie Van KirkAntfood