Godiva
Give Freely

Executive Creative Director
Stink Studios, 2017

TV, Social Video, OOH, Retail

In Japan, women are responsible for giving Valentine’s Day gifts to the men in their lives, from husbands and lovers to male bosses and colleagues. And chocolate is the gift of choice.

Modern women increasingly find these traditions stressful and superficial, but feel compelled by social pressure to participate. For Valentine’s Day 2018, we wanted to give women permission to turn tradition on its head by treating themselves and their friends first. 
 

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Partners

DirectorCharlotte Wales, Mini Title
Director of Photography — Jeremy Valender
Model — Emi Matsushima, Ipsilon
Model — Chloé, FLOS
Model — Ai Uchiyama
Production DesignerRika Nakanishi, Dattner Dispoto & Associates
StylistShotaro Yamaguchi, Eight Peace
Hair — Akitsune Takemura, Shizen
Makeup — Naomi Nishida, KiKi inc.
EditorChrissy Rabe, Gloss VFX
Colorist — Sean Rosa, Gloss VFX
ComposerAndrew McDonnell
Sound Design & Mix — Digital Arts
Creative Partner  Morihiro Harano, Mori Inc.