Jack Spade
Brand Manual

Jack Spade, 2014

Brand Platform, Brand Book

Created at a transitional moment for the brand, the Jack Spade Brand Manual was designed to steer the business in the absence of its charismatic founder, Andy Spade, and help it scale worldwide. 

Beginning with a thorough audit of the brand’s considerable archives, it connects the origin story and founding principles to its global ambitions, and delivers it all with Jack Spade’s signature mixture of practicality and dry humor.



Art Director — Hans Seeger
IllustratorJason Polan