Jeep
The Things We Make, Make Us

Writer
Wieden+Kennedy, 2010

Campaign Idea, TV, Print, OOH

How many times in your career do you get the opportunity to reboot an American icon?

When Sergio Marchionne took over as CEO of Chrysler Group, he made fixing Jeep's quality issues one of his top priorities. The 2011 Grand Cherokee was the result and this was the spot that introduced it to the world. 

It was written on a Saturday and on the air one month later. Marchionne would later call it the turning point in Chrysler's marketing.

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Partners

Director & Director of PhotographyJeff ZwartRadicalMedia
Editor — Charlie Lee, Beast
Flame Artist — Claus Hansen, Method Studios
MusicJohnny Cash
Mixer — Rohan Young, Lime
Photographer — Jeff Zwart

Recognition

Wall Street Journal — Sneak Peek: Jeep’s New Grand Cherokee Ad