“The Things We Make, Make Us”

The Things We Make, Make Us

 
Role

Writer
Wieden+Kennedy, 2010

Deliverables

TV, Print, OOH

How many times in your career do you get the opportunity to reboot an American icon?

When Sergio Marchionne took over as CEO of Chrysler Group, he made fixing Jeep's quality issues one of his top priorities. The 2011 Grand Cherokee was the result and this was the spot that introduced it to the world. 

It was written on a Saturday and omg the air one month later. Marchionne would later call it the turning point in Chrysler's marketing.

 
 
 
 

CLIENT

Jeep

DIRECTOR

Jeff Zwart, RadicalMedia

DIRECTOR OF PHOTOGRAPHY

Jeff Zwart

EDITOR

Charlie Lee, Beast

Flame Artist

Claus Hansen, Method Studios

Music

Johnny Cash

Mixer

Rohan Young, Lime

PHOTOGRAPHER

Jeff Zwart

PRESS

The Wall Street Journal, “Sneak Peek: Jeep’s New Grand Cherokee Ad

PERSONAL HIGHLIGHT

We wrote the spot on a Saturday, shot it two weeks later and had it on the air two weeks after that. One month from script to screen.