“The Things We Make, Make Us”
How many times in your career do you get the opportunity to reboot an American icon?
When Sergio Marchionne took over as CEO of Chrysler Group, he made fixing Jeep's quality issues one of his top priorities. The 2011 Grand Cherokee was the result and this was the spot that introduced it to the world.
It was written on a Saturday and omg the air one month later. Marchionne would later call it the turning point in Chrysler's marketing.
CLIENT
DIRECTOR
DIRECTOR OF PHOTOGRAPHY
EDITOR
Charlie Lee, Beast
Flame Artist
Claus Hansen, Method Studios
Music
Mixer
Rohan Young, Lime
PHOTOGRAPHER
PRESS
The Wall Street Journal, “Sneak Peek: Jeep’s New Grand Cherokee Ad”
PERSONAL HIGHLIGHT
We wrote the spot on a Saturday, shot it two weeks later and had it on the air two weeks after that. One month from script to screen.