“Making Material Design”

Making Material Design

 
Role

Creative Director
B-Reel, 2015

Deliverables

Video

The introduction of Google’s Material Design visual framework was an ambitious attempt to redefine digital interfaces in the age of touchscreens, as well as an unexpected provocation from a company not exactly famous for aesthetics. 

We partnered with the team behind Material Design for an in depth look at its theory, influences and applications, as well as the behind the scenes story of how it came to exist. 

 


“Crafting Material”


“Refining Roboto”


“Smart Paper”

CLIENT

Google Design

Director

Jimmy Goldblum

Directors of Photography

Will Basanta
Ed David

Editor

Sarah Harvey

Colorist

Nat Jencks, Outlier Post

Composer

Mateo Messina

Mixer

Jeremy Siegel, Heard City

PERSONAL HIGHLIGHT

The videos screened at Google I/O in front of an audience of thousands (and many more if you include those watching via livestream).