When MTV launched, it was the voice of a generation, but today’s viewers have lots of different ways to make their voices heard. So, as part of the network’s global rebrand, we proposed something daring: turning control of the airwaves over to its creative, socially-savvy audience.
MTV Bump is a digital platform that brings the instant self-expression of the internet to broadcast television. Combining users’ social content with pre-rendered backgrounds and dynamic text, it lets them create video “bumps” that run between programming. It’s an ongoing, two-way conversation between the network and its audience.
In addition to the front-end, we also designed and built a robust middleware layer that handles routing and approvals for all of MTV’s local networks around the world. By seamlessly integrating with their various scheduling platforms, a bump can make it on air in as little as two hours from the moment it’s submitted.