Famed music publication Pitchfork approached us to design and build the first new editorial project in their twenty-one year history: a platform devoted to the exploding craft beer category.
In collaboration with their team, we were able to launch an MVP in just two months that featured full integration with Condé Nast’s ad network and tie-ins with major beer rating APIs.
Pitchfork, “New Craft Beer-Focused Website October Launches”
Good Beer Hunting, “Introducing October — Falling for Beer”
Food Republic, “Pitchfork Just Launched a Beer Site”
Digiday, “Pitchfork Is Launching a Craft Beer Site, October, With an Advertiser”
Threes Brewing, “Launch of October”
BeerGraphs, “Check Out October”
Design Week, “New Online Magazine Launched by Pitchfork Looks to Make Craft Beer Less Geeky”
We toasted the launch with Heady Topper, one of the rarest beers in the world.