Sony Action Cam
The Race

Creative Director
Stink Studios, 2016

Video

Small, lightweight and hardened against the elements, the Action Cam is Sony’s answer to the omnipresent GoPro. We positioned it as a camera for artists and auteurs and partnered with the visionary directing team Lernert & Sander to introduce it.

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Partners

Directors — Lernert & SanderHornet
Director of Photography — Zak MulliganWPA
Creative Partner  Morihiro Harano, Mori Inc.