Target
Color Changes Everything

Creative Director
Wieden+Kennedy, 2011

TV, Print, OOH, Collateral

Traditionally, Target has promoted their departments separately, but for Spring 2011 we helped them execute the first cross-category seasonal campaign in the brand’s history. Combining products from fashion, beauty and home, we told the story of color returning to a wintry world.

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Partners

DirectorFilip EngströmSmuggler
Director of Photography — Crille ForsbergArtistry
Production Designer — Floyd Albee, Murtha Skouras
Wardrobe — Leslie Lessin
Editor — Jeff Buchanan, Final Cut
VFX — The Mill
Colorist — Tim Masick, Company 3
Music — The Delta Rhythm Boys
Photographer — Miles Aldridge2B Management
Set Designer — Jerry SchwartzThe Garden Party
Hair — Rolando Beauchamp, The Wall Group
Makeup — Sil Bruinsma, Streeters
Retoucher — Chris McClelland, 150 Proof