Viceland
I Smoke Weed

Creative Director
Stink Studios, 2016

Website
ismokeweed.com

Despite the fact that almost half of all Americans have used marijuana, cartoonish “stoner” stereotypes are still used to justify harsh drug laws in the US. With medical and recreational marijuana bills on the ballot in eight states, and many more considering loosening their restrictive policies, we partnered with Viceland and their hit show Weediquette to turn the 2016 election into a moment where marijuana users from all walks of life could come out of the shadows and publicly declare, “I smoke weed.”

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Partners

Creative Partners — Nacho Gil & Nate Coonrod, Viceland

Recognition

Clios — Winner (Microsite)